Håkan Cervell is a swedish national and appointed as President and CEO of Ericsson-LG from April 2019. He is also a member of Ericsson Market North East Asia (MNEA) leadership team.

 

Before the post, Cervell was Head of Ericsson Taiwan and has led sales and strategy development in Taiwan with outstanding achievements.

 

Since joining Ericsson in 1990, Cervell has held various positions within the company, including Software Development, Product Management, and Marketing & Project Management. He owns extensive experience in Consulting, Marketing and Sales in the Asian markets.

 

From 2003 to 2005, he established a consultant organization in the area of Telecom Management and Service Layer for Ericsson Malaysia, and from 2005 to 2007, served as Head of the Olympic organization for Ericsson Greater China. Cervell took the role of General Manager and Head of Key Account SmarTone-Vodafone in Ericsson Hong Kong from 2007 to April 2011, and Head of Marketing & Communications for North East Asia from 2011 to July 2014.

 

He is also a strong advocate of Ericsson’s the quest for easy promise, and he lays a solid foundation of Ericsson’s thought leadership in the industry.

 

​